Statistics

Estimate the efficiency of your marketing efforts with comprehensive statistics

Overview

Estimate the efficiency of your campaigns with detailed statistical data. Get to know which types of messages are more impactful, what is an engagement level of your app’s users, and how to improve your marketing with Pushwoosh statistics. Check out the key metrics of your marketing campaigns and make informed decisions!

Message statistics

For each message you send we collect and store statistics including key metrics:

  • push sent - total number of messages sent to users' devices,

  • push opened - the number of messages opened by recipients,

  • CTR (click-through rate) - a percentage of recipients opened the message.

To see the statistics, go to the Message History section of your account. Here, you can see statistics for all messages sent to all apps.

To look at statistics of messages of the particular app, go to the Message History section of that app. You will be taken to account's Message History with the corresponding Application filter applied.

Use Search by filter to sort out messages by Notification ID, Notification Code, Application, or Campaign.

Here, you can specify the Source to filter messages sent via the Control Panel, via API, or other sources.

You can check out statistics separately for any platform you send pushes to.

The Conversion Tracking presents data of desired actions performed by users after receiving a push. The Conversion Rate is the ratio of conversions to push opens. In the Conversion Tracking table you can see conversion rates for each Event set up for the app.

Campaign statistics

Merging several messages into one campaign, you can keep track of the whole campaign’s efficiency. Combine messages intended to reach the same goals and see how they work together. Campaign Stats present the same metrics as push statistics but collected for all messages associated with that campaign.

To learn more about Campaigns, please refer to our guide.

Application statistics

Application statistics allows you to keep track of your app performance. It includes statistics for each separate app, containing the following graphs:

  • DAU — Daily Active Users, the number of devices on which the app is launched per day (total for all platforms).

  • MAU — Monthly Active Users, the number of devices on which the app is launched per month (total for app platforms).

  • Total Subscribers — the number of Push Enabled devices as of the date and time specified.

  • App Installs — the number of new Total Devices, i.e., the number of devices registered for the app with a HWID (whether they have push tokens or not).

  • Push Installs — the number new push and email subscribers, i.e., the number of devices registered for the app with push tokens or email addresses.

  • App Opens — the number of times the app has been launched on users’ devices as of the date and time specified.

  • Push Opens — the number of push notifications and email messages opened on users' devices.

  • App Uninstalls — the number of devices for which push tokens were removed from the database because they were invalid or non-existent.

  • Push Sends — the number of push notifications and email messages sent to the app subscribers.

To specify the period to get the stats for, choose one of the Quick ranges or set up the custom range:

Each graph's data can be exported to a CSV file.

To export data, open the drop-down menu by click on the graph's title and select the Export CSV option:

Total statistics

Statistics section of the Pushwoosh Control Panel presents the statistical data for all messages sent from your account in total. You can check out statistics for different platforms separately or all together, including Total pushes sent and Total pushes opened metrics.

Stats’ table view contains these metrics detailed for every day of the chosen period.

Stats for Tags is presented with bar/pie charts and maps:

Country Tag stats - a map
City Tag stats - a map
Device model Tag stats - a pie chart
Language Tag stats - a bar chart