A user can perform various actions in an app: send a message to a friend, upvote an article or add something to a shopping cart. Marketing specialists treasure this information as it helps to understand the audience and find ways to achieve business goals. One of such goals is conversion increase, or getting as many users as possible to act according to your needs.
To put it simply, Conversion is a desired action performed by a user. The Conversion Rate is the ratio of conversions to push opens. Conversion Tracking shows the conversion rate of your pushes and the revenue generated on this event.
When a user performs a specific action in your application, a
postEvent API method gets fired. Our backend registers the number of times this method was fired in the application. The process is the following:
1. You launch a campaign or send a push message;
2. A user receives a push notification and opens the message;
3. When a user performs any action in the app, Pushwoosh SDK fires a
4. Our server tracks the number of
postEvent calls, or the number of conversions;
5. In your push statistics, we show the number of event hits and the conversion rate.
In case there are multiple events in the app, the statistics will show the Top 5. You can check the conversion rate for each action in the drop-down menu.
If a push message is a part of a push campaign, you can monitor the Conversion Rate in the Campaign statistics tab: