SMS presets
Learn how to create reusable and customizable SMS content
SMS Presets enable you to create reusable and customizable SMS messages to fit a variety of campaign needs.
Pushwoosh also allows you to easily adapt your messages for a global audience by translating and personalizing content in multiple languages. This ensures your messages stay relevant and tailored to your audience’s cultural context.
Create SMS content
To start creating your SMS preset, navigate to Content > SMS Presets > Create content.
Ensure your SMS content has a clear and descriptive name for easy identification.
Define the languages you want to use in your SMS
Pushwoosh automatically detects the most common language among your users and sets it as the Default language for your SMS messages.
However, you can create messages in multiple languages to reach users with different language preferences. You can add languages that are currently part of your user base or include new languages if you're planning to expand into a new region.
To add additional languages, click the Plus (+) sign at the top of the editor. A list of available languages will appear, allowing you to select the ones you need for your SMS messages.
For example, if your default language is English but you also want to target Spanish and German speakers, simply add those languages to your SMS message. Users with Spanish or German phone settings will receive the message in their preferred language, while others will receive it in the default English version.
Compose your message
In the Message field, type the content of your SMS. You can include emojis with the Emoji button and add personalized data using the Personalization option.
Personalize SMS content
Pushwoosh allows you to personalize SMS content and tailor it to individual users for a more engaging experience. Follow these steps to personalize your messages:
Click on the Personalization link above the message field. A dropdown menu will appear, displaying available user data tags. Select the tag that aligns with your personalization goal (e.g., user name, city, etc.). Keep in mind that available tags depend on the user data you’ve collected. Learn more about tags
Select one of the following format modifiers to control how the tag’s value appears:
CapitalizeFirst. The first letter of the tag’s value will be written in uppercase and the rest will appear in lowercase. For example: "john doe" becomes "John doe".
CapitalizeAllFirst. The first letter of each word in the tag’s value will be written in uppercase. For example: "john doe" becomes "John Doe".
UPPERCASE. Converts all letters in the tag’s value to uppercase. For example: "john doe" becomes "JOHN DOE".
Lowercase. Converts all letters in the tag’s value to lowercase. For example: "JOHN DOE" becomes "john doe".
Regular. Keeps the text formatting as it is in the original data. For example, if a user chose to indicate their name as "john doe" in your app's account settings, it will remain "john doe" in the personalized push copy.
In the Default Tag Value field, enter the text that should be used if the tag data is not available for a user. For instance, if the tag is {City}, you might enter "your city" as the default value.
Click Insert.
Here’s an example using the FavoriteCategory tag for an e-commerce SMS message with the default tag value set to "our collection":
If FavoriteCategory data is available: "New in [FavoriteCategory]! Shop now and enjoy exclusive deals!"
If FavoriteCategory data is not available: "New in our collection! Shop now and enjoy exclusive deals!
Create a dedicated copy in all languages you’ve selected
If you plan to send SMS content in multiple languages, you'll need to create a separate message for each language.
Select a language from the dropdown menu and compose the message content as outlined above.
Preview and save SMS content
The SMS content editor allows you to easily preview how your message will look on recipient devices. Simply select the target platform for the preview.
After finalizing your content, don’t forget to click Save at the top of the editor. Ensure your SMS content has a clear and descriptive name for easy identification.
Once you've created and saved an SMS preset, you can use it to send SMS messages through Customer Journey Builder. Learn more
Manage your SMS content
Once saved, your SMS content will be added to the list of available SMS presets, making it easy to access and use in future campaigns.
To view your list of SMS presets, go to Content > SMS Presets. Here, you’ll find all the SMS messages you’ve created, including their title, category, and the date they were last updated. Also, you can search for specific SMS content by name or category using the search bars at the top. In this section, you can also edit, delete, or create new SMS content as needed.
SMS categories
Each SMS message is assigned a category, which is shown in the Category column. To change the category of an SMS message:
Click the current category next to the SMS title.
A dropdown menu will appear with available categories, allowing you to select a different one or create a new category.
Note: Content categories apply to all types of content within a single project.
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