Segments (ex Filters)
Finally, we are all set to create our first targeted push! Having set up all the necessary tags that identify your target app users, we can now create a Segment and send a push notification to specific users.
Segments are pools of the app subscribers complying with the conditions you specify – those who have the specific tags' values assigned to their devices and/or user IDs.
To build a Segment by setting up the conditions (tags values to apply), go to the Segments (Filters) section of Pushwoosh Control Panel and press Create Segment button; then, choose the Build Segment option from the dropdown menu.
Each segment is described by a set of Conditions which are Tags and values users have on their devices. Choosing an operator, you choose between two options: intersection or joining those sets of users who comply with the conditions of the segment.
- AND – builds a segment of users who comply with all the conditions set at a time
- OR – users who comply with any of the conditions will be included in the segment
To set conditions for the segment, select a tag and its operator (refer to the Tags guide for more detail on tags and operators). Then, start typing the value you'd like to use as a segment condition or choose the value from the drop-down list.
Each segment can be described with several Conditions. To add a condition, press the button and select the tag to be added.
You can upload the CSV file to create a Segment of users with no need to specify filtering conditions.
The CSV file you’re uploading should contain UserIDs or HWIDs registered for the project you’re creating a Segment for. If the CSV file does not contain any User ID or HWIDs, it won’t create any Segment. If User IDs or HWIDs contained in the CSV are not registered for the project, they will be skipped while importing the Segment.
In the Tags section, you can find the CSV import default tag. To all the user IDs or HWIDs contained in the CSV, the name of the CSV file is assigned as a value for that tag.
In the Segments list, you'll see the number of users in a Segment, the last time the Segment size was refreshed, and the conditions the Segment is built with.
To get the up-to-date Segment size, choose the Refresh Segment Size option of the three-dots menu. If you'd like to download the CSV of the segment, press Refresh & Export to CSV; when the CSV is ready to download, the download icon appears in the CSV column.
The downloaded CSV file will contain the Tag values assigned to every device in that segment, as well as Push Tokens and devices' types:
To deliver your messages as rapidly as possible, you might need High Speed Delivery segments. High Speed Delivery segments keep updated every 15 minutes so that at the moment you launch messages to such a segment, that segment doesn’t need to be refreshed; thus, no extra time is spent on preparing the message launch.
Now that you know how to do all the prep work for segmenting your audience, you’re all set to send highly targeted pushes to some of your users but not others. Remember, the more targeted your push notifications are, the more likely your audience will be to act on those pushes. Audience segmentation using Pushwoosh Tags and Filters is the key to effective user engagement and a powerful marketing strategy.
To send a one-time push notification to a Segment, press the Send Push button for the segment you'd like to target. You'll be taken to the One-time push section, where that segment is already selected in the Segmentation parameters.