Segments (ex Filters)
Finally, we are all set to create our first targeted push! Having set up all the necessary tags that identify your target app users, we can now create a Segment and send a push notification to specific users.
Segments are pools of the app subscribers complying with the conditions you specify – those who have the specific tags' values assigned to their devices and/or user IDs.
To build a Segment by setting up the conditions (tags values to apply), go to the Segments (Filters) section of Pushwoosh Control Panel and press Create Segment button; then, choose the Build Segment option from the dropdown menu.
Each segment is described by a set of Conditions which are Tags and values users have on their devices. Choosing an operator, you choose between two options: intersection or joining those sets of users who comply with the conditions of the segment.
- AND – builds a segment of users who comply with all the conditions set at a time
- OR – users who comply with any of the conditions will be included in the segment
To set conditions for the segment, select a tag and its operator (refer to the Tags guide for more detail on tags and operators). Then, start typing the value you'd like to use as a segment condition or choose the value from the drop-down list.
Each segment can be described with several Conditions. To add a condition, press the button and select the tag to be added.
You can use one tag several times to build more sophisticated segments based on various combinations of conditions. For example, you might need a segment of users who have bought a coat in your app and haven't bought gloves – so, add the In-App Purchase tag with the corresponding operators and values, and here they are.
You can upload the CSV file to create a Segment of users with no need to specify filtering conditions.
The CSV file you’re uploading should contain UserIDs or HWIDs registered for the project you’re creating a Segment for. If the CSV file does not contain any User ID or HWIDs, it won’t create any Segment. If User IDs or HWIDs contained in the CSV are not registered for the project, they will be skipped while importing the Segment.
Please make sure your CSV size is less than 100 MB.
In the Tags section, you can find the CSV import default tag. To all the user IDs or HWIDs contained in the CSV, the name of the CSV file is assigned as a value for that tag.
Processing the CSV file might take some time. You can leave the page; after the import is completed, the Segment will appear in the Segments list.
In the Segments list, you'll see the number of users in a Segment, the last time the Segment size was refreshed, and the conditions the Segment is built with.
To get the up-to-date Segment size, choose the Refresh Segment Size option of the three-dots menu. If you'd like to download the CSV of the segment, press Refresh & Export to CSV; when the CSV is ready to download, the download icon appears in the CSV column.
The downloaded CSV file will contain the Tag values assigned to every device in that segment, as well as Push Tokens and devices' types:
Hwid | Push Token | Type | Type (humanized) | Age | Application Version | City | Country | Device Model | Email Segment Name | First Install | Gender | In-app Product | In-app Purchase | Jailbroken | Language | Last Application Open | Last In-app Purchase date | Name | OS Version | PW Channels | Push Alerts Enabled | SDK Version | Subscription Segments | Unsubscribed Emails | WishList |
146.....Hl23f | 146.....Hl23f | 10 | Safari | 27 | | us, new york | us | Safari 12.0.1 | | 2020-02-19 | | | | | en | 2020-07-15 | | | | | 1 | 3.15.1.0 | | true | |
01D...3C8 | eeeb2fd....fc3547 | 1 | iOS | 18 | 1.11.1.0 | in, bengaluru | in | iPhone SE | | 2018-11-26 | | outwear_01 | 24 | 0 | en | 2018-11-26 | 2018-11-26 | Anna | 12.1.0.0 | | | 5.8.0.0 | 2D732-BB981, 7EC43-1531A | | |
C90...79ae5 | eQFKk......DwJSv | 11 | Chrome | 36 | | us, chicago | us | Chrome 81 | | 2020-08-24 | | | | | en | 2020-08-24 | | | | | 1 | 3.15.1.0 | | | |
To deliver your messages as rapidly as possible, you might need High Speed Delivery segments. High Speed Delivery segments keep updated every 15 minutes so that at the moment you launch messages to such a segment, that segment doesn’t need to be refreshed; thus, no extra time is spent on preparing the message launch.
Now that you know how to do all the prep work for segmenting your audience, you’re all set to send highly targeted pushes to some of your users but not others. Remember, the more targeted your push notifications are, the more likely your audience will be to act on those pushes. Audience segmentation using Pushwoosh Tags and Filters is the key to effective user engagement and a powerful marketing strategy.
To send a one-time push notification to a Segment, press the Send Push button for the segment you'd like to target. You'll be taken to the One-time push section, where that segment is already selected in the Segmentation parameters.
Segments are available for push notifications, RSS Feeds, In-App Messages, Emails, Customer Journeys.
To send targeted messages via API, please refer to the
/createMessage or /createTargetedMessage API Reference section.
Last modified 1yr ago