Statistics
Estimate the efficiency of your marketing efforts with comprehensive statistics

Overview

Estimate the efficiency of your campaigns with detailed statistical data. Get to know which types of messages are more impactful, what is an engagement level of your app’s users, and how to improve your marketing with Pushwoosh statistics. Check out the key metrics of your marketing campaigns and make informed decisions!

Message statistics

For each message you send we collect and store the following key metrics:
  • Message Send Rate - total number of messages sent to users' devices
  • Message Open Rate - the number of messages opened by recipients
Please keep in mind that the open rate is calculated based on the number of push recipients - those users who have enabled push notifications on their devices - instead of the total sent number.

Messaging Statistics

Messaging Statistics page, available from the left menu, contains the messages sent and messages opened rate for the last 14 days, the list of messages you've sent recently, and the campaigns stats.
The graph on the top left shows the dynamics of pushes sent and pushes open rates over the last 14 days. To get more detail or set another period to see the stats for, press More info. That will open the Push Statistics section, where you can choose the period and specific platforms, as well as download the .csv report.
Stats’ table view contains these metrics detailed for every day of the chosen period.​
For every message in the Recent Messages list, the detailed stats is available. Press the three-dot menu to the right of the message sent date and choose Statistics and Details. That will send you to the Message Statistics page.
The whole Message History can be reached by pressing the Detailed history link at the top right of the Recent Messages list.
Use Search by filter to sort out messages by Notification ID, Notification Code, Application, or Campaign.
Here, you can specify the Source to filter messages sent via the Control Panel, via API, or other sources.
You can check out statistics separately for any platform or several platforms you send pushes to.
The Conversion Tracking presents the data about how often users perform desired actions after receiving a push. The Conversion Rate is the ratio of conversions to push opens. In the Conversion Tracking table you can see conversion rates for each Event set up for the app.

Campaign statistics

Merging several messages into one campaign, you can keep track of the whole campaign’s efficiency. Combine messages intended to reach the same goals and see how they work together. Campaign Stats present the same metrics as push statistics but collected for all messages associated with that campaign.
To learn more about Campaigns, please refer to our guide.

Application statistics

Application statistics allows you to keep track of your app performance. It includes statistics for each separate app, containing the following graphs:
  • DAU — Daily Active Users, the number of devices on which the app is launched per day (total for all platforms).
  • MAU — Monthly Active Users, the number of devices on which the app is launched per month (total for app platforms).
  • Total Subscribers — the number of Push Enabled devices as of the date and time specified.
  • App Installs — the number of new Total Devices, i.e., the number of devices registered for the app with a HWID (whether they have push tokens or not).
  • Push Installs — the number new push and email subscribers, i.e., the number of devices registered for the app with push tokens or email addresses.
  • App Opens — the number of times the app has been launched on users’ devices as of the date and time specified.
  • Push Opens — the number of push notifications and email messages opened on users' devices.
  • App Uninstalls — the number of devices for which push tokens were removed from the database because they were invalid or non-existent.
  • Push Sends — the number of push notifications and email messages sent to the app subscribers.
To specify the period to get the stats for, choose one of the Quick ranges or set up the custom range:
Each graph's data can be exported to a CSV file.
To export data, open the drop-down menu by click on the graph's title and select the Export CSV option: