Get the whole picture of your marketing campaigns’ efficiency with comprehensive statistics
Push Campaigns were designed to organize millions of pushes you send out daily. No more searching for the most important one sent who knows how many days ago.
Plan your marketing, educational or entertainment push campaigns and observe them reaching the goals you set.
Unlike most of other solutions, Pushwoosh lets you pull together all data that serves the same purpose to see the bigger picture. Scheduled and automated pushes, Geozones, iBeacons, seasonal greetings to your family – every push that drives you closer to success can be seen working as a part of the team.
Setting up Campaigns in Pushwoosh Control Panel
All you need to do is Add Campaign in the Control Panel and start collecting your stats. It’s that easy.
Adding your notifications to the Campaign
Once the campaign is created, you can assign a Campaign ID to any push message you send, be it a manual bulk message sent from your Pushwoosh Control Panel, API push to a single device, a Geozone or an Autopush. Of course, you can stack pushes from various sources in a single campaign.
Selecting a campaign for a new Geozone
When sending pushes through API, use the "campaign":"CAMPAIGN_CODE" in your /createMessage request. The campaign code can be obtained when creating a campaign in the Control Panel.
Please note that the statistics for Campaigns will not be collected if the pushes are sent via /createMessage request to less than 10 devices.
For each campaign, you will be able to see a history of all messages sent with the same campaign, get the daily statistics on the click through rate, compare daily performance, and even monitor the Conversion Rate for particular Events.
To gather more statistics, you may transfer the Campaign code to any third party service such as Appsflyer.
Access the Campaign's ID in the payload of a received notification: "pwcid":"CAMPAIGN_CODE"