# Webhook integration samples

Using webhooks, you can share customer journey data with just about any other service out there: analytics, CRM systems, marketing automation services, and much more. For example, automatically notify external services when a customer has taken a particular action within the journey, send customer data into your analytic tools, and trigger third-party emails, SMS or WhatsApp messages on specific in-journey events – there are numerous use cases, choose yours. [Learn more about the Webhook element in Customer Journeys](/product/customer-journey/journey-elements#webhook)

This post shows how to implement webhooks for different use cases and services.

## Mixpanel

### Use case

Send events data from a journey to Mixpanel.

### Prerequisites

* Mixpanel account and Project ID
* [Service account](https://developer.mixpanel.com/reference/authentication#service-accounts)

Webhook for ingestion API ([https://developer.mixpanel.com/reference/events](https://developer.mixpanel.com/reference/events)):

### URL example

`https://api.mixpanel.com/import?strict=1&project_id=XXXXXXX`

```
Authorization: Basic UHVzaHdvb3NVTTWlrcjROZUE=
Content-Type: application/json
```

### Data example

```
[
  {
    "event": "PW_ApplicationOpen",
    "properties": {
        "time": "{{point:48ae746b-0f54-47db-b96c-1f082e110ff4;event:PW_ApplicationOpen;attribute:datetime}}",
        "distinct_id": "{{device:hwid}}",
        "$insert_id": "48ae746b-0f54-47db-b96c-1f082e110ff4",
        "device_type": "{{point:48ae746b-0f54-47db-b96c-1f082e110ff4;event:PW_ApplicationOpen;attribute:device_type}}",
        "application_version": "{{point:48ae746b-0f54-47db-b96c-1f082e110ff4;event:PW_ApplicationOpen;attribute:application_version}}",
        "timezone": "{{tag:Timezone}}",
        "name": "{{tag:Name}}"
    }
  }
]
```

## Amplitude

### Use case

Send events data from a journey to Amplitude.

### Prerequisites

* Amplitude Account

Webhook for Ingestion API ([https://developers.amplitude.com/docs/http-api-v2#request-format](https://developers.amplitude.com/docs/http-api-v2#request-format)):

### URL

`https://api.amplitude.com/2/httpapi`

```
Accept: */*Content-Type: application/json
```

### Data example

```
{
  "api_key": "c506ffde6db9xxxxxxa50120e22ec5",
  "events": [
    {
      "user_id": "{{device:user_id}}",
      "device_id": "{{device:hwid}}",
      "event_type": "PW_ApplicationOpen",
      "user_properties": {"timezone": "{{tag:Timezone}}", "sdk_version": "{{tag:SDK Version}}"},
      "country": "{{tag:Country}}"
    }
  ]
}
```

## Slack

### Use case

Trigger Slack messages from a journey.

### Prerequisites

* Slack Account

### URL example

`https://pushwoosh.slack.com/apps/XXXXXXXX-incoming-webhooks`

```
Content-Type: application/json
```

### Data example

```json
{
"text": "Hi there :smile:",
"username": "John Doe"
}
```

## Zapier

### Use case

Send data to Zapier which can further be used in Zapier automation across 4000+ apps.

### Prerequisites

* Zapier Account

### URL example

`https://hooks.zapier.com/hooks/catch/XXXXXXX/xxxxxxx`

```
Content-Type: application/json
```

### Data example

```json
{
  "hwid": "{{device:hwid}}",
  "sdk": "{{tag:SDK Version}}"
}
```

## Twilio (SMS)

### Use case

Send SMS from a journey

### Prerequisites

* Twilio Account (access to TWILIO\_ACCOUNT\_SID and TWILIO\_AUTH\_TOKEN)
* Phone number purchased

### URL example

`https://api.twilio.com/2010-04-01/Accounts/\$TWILIO_ACCOUNT_SID/Messages.json`

```text
Content-Type: application/x-www-form-urlencoded
Authorization: Basic.... // Encode TWILIO_ACCOUNT_SID and TWILIO_AUTH_TOKEN with https://www.blitter.se/utils/basic-authentication-header-generator/ to get Authenticate value
```

### Data example

```text
From=%2B18646511557&To=%2B15852826356&Body=...
```