Overview

User Explorer collects and organizes customer data across a variety of touchpoints. It structures real-time data into centralized customer profiles, creating amazing opportunities for userbase segmentation and achieving different marketing goals. User Explorer allows building highly effective communication strategies, choosing the right channels and messages for your audience.

User Explorer allows you to view your user segments (i.e., Filters) with greater details than before, create new segments on-the-fly, and explore individual User Profiles. Each User Profile shows tags, active devices, installed apps, and user activity on a timeline, which includes recorded events, displayed in-apps, and messages (push & email) sent.

There are default tags, which are available out-of-the-box, so you don't have to set them manually. They include city & country, device model, language & many more.

Name

Type

Description

Application Version

Version

Current version of the app installed on a device

City

String

Latest registered geographical location of a device

Country

String

Latest registered geographical location of a device

Device Model

String

Indicates the device model whereon the app is installed

First Install

Date

Indicates the time when a device was registered for notifications for the first time

In-App Product

List

The in-app products purchased by a user of the app

Last In-App Purchase Date

Date

The date of the latest in-app purchase made on a device

Jailbroken

Integer

Indicates whether a device is clean (value = 0) or jailbroken/rooted (value = 1)

Language

String

Two-letter lowercase abbreviation of a device's locale according to ISO-639-1; taken from device settings

Last Application Open

Date

The time of the most recent app launch on a device

OS Version

Version

The version of an operating system running on a device

Push Alerts Enabled

Boolean

Indicates whether push alerts are allowed in device settings

SDK Version

Version

The version of the Pushwoosh SDK implemented on a device

Unsubscribed Emails

Boolean

Indicates whether a user has unsubscribed from receiving emails from your app

Depending on your marketing goals, you can create custom tags and segment your users by other criteria. Study your customers, analyze their behavior and achieve the highest marketing efficiency with Pushwoosh User Explorer!