# Email setup overview To send emails through Pushwoosh, set up the email platform in each project you send emails from. The setup confirms your account, adds your sender details, and authenticates your domain, so mailbox providers trust your emails. ## Set up your email platform Verify your account, add your sender domain and default sender details, and publish the DNS records that authenticate the domain. You can also add UTM tags to email links. This setup is required before you send your first email. ## Turn on the sunset policy Stop marketing emails to contacts who no longer open or click your emails. This step is optional. ## Connect your domain to Gmail Postmaster See how Gmail rates your sender domain, including spam reports and rejected mail. This step is optional, and emails send the same way without it. ## Set up a custom tracking domain Keep the links in your emails on your own subdomain. This step is optional.